As per video description:
For the first time in EA SPORTS UFC, the choices you make outside of the Octagon impact your path to greatness inside of the Octagon. Between each bout, make promotional choices that help you gain fans, build hype for your next fight, and earn more lucrative contracts from the UFC. How you promote outside of the Octagon matters just as much as how you perform inside of it if you want to become the greatest of all time.
Find out more about G.O.A.T. Career Mode in UFC 3 here: http://x.ea.com/44297
What are your thoughts on this? I like the depth it seems to have and look forward to trying it out!