From the football field to the battlefield, the Battlefield 3™ experience comes alive this fall! Electronic Arts Inc. (NASDAQ: ERTS) today announced that it has teamed up with some of football’s biggest stars for an exclusive reality show titled GTTV Presents Battlefield 3: Operation Gridiron. Airing on Spike TV this fall, the show takes quarterback Drew Brees, linebacker Clay Matthews, wide receiver Larry Fitzgerald, and defensive end Jared Allen into real-life combat scenarios inspired by the award–winning videogame, Battlefield 3. Filmed at a top secret location, these all-star athletes are provided the ultimate in combat training by some of the world’s most elite Special Operations Warriors. Following their advanced training, they must work together as a team to accomplish a live simulated operation, pulled straight from the gritty war scenarios players will face in the game. Starting today, weekly Tuesday webisodes will be posted at 9:00am PDT on the Battlefield Facebook page. The finale will air on Spike TV on October 24 at 12:00am EST/PDT and at 11:00pm CST. Gamers can “LIKE†Battlefield 3 on www.facebook.com/battlefield to view the Battlefield 3: Operation Gridiron webseries.
Thoughts on this? Who will be tuning in to see their favorite NFL star? Or just to see some real life military action?
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